Course Curriculum

  • 1

    Fundamentals & Foundations

  • 2

    Chapter 1: Introduction - Paradigm Shift

    • How Online Marketing Really Works

    • How To Get Yourself To Take Action

    • How To Manage Your Time

  • 3

    Chapter 2: Branding 101

    • How To Position Your Agency’s Expertise

    • How To Resonate Your Message

    • How To Craft Your Offer

    • How To Charge & Invoice Your Clients

  • 4

    Chapter 3: Copy-writing Crash Course

    • How Copy-writing Can Help Boost Your Sales.

  • 5

    Chapter 4: How To Design A Website That Attracts Clients

  • 6

    Chapter 5: Introduction To Google Ads

    • What Are Google Ads + Google Ad Examples

    • How Much Does Google Advertising Cost?

    • How To Sign Up For Google Ads

  • 7

    Chapter 6: Introduction To Re-targeting

    • What Are Facebook Ads? Facebook Ad Examples.

    • How Much Does Facebook Advertising Cost?

    • How To Sign Up For Facebook Business.

  • 8

    Chapter 7: Campaign Planning

    • How To Pick The Right Keywords To Buy On Google.

    • How To Plan & Budget Your Media Ad Spend.

    • How To Bid On Competitor Keywords.

  • 9

    Chapter 8: Campaign Activation

    • How To Activate Your Google Ads.

    • How To Activate Your Facebook Ads.

  • 10

    Chapter 9 - How To Scale Your Agency Operations & Automation

    • How To Document & Automate Your Systems & Processes

    • How To Hire VAs/ Virtual Assistants.

  • 11

    Chapter 10 - How To Hire & Keep Loyal Caregiver Employees

    • How Much To Pay Your Caregivers.

    • How To Write A Good Job Description + Free Template

    • Where To Post Your Job.

    • How To Interview Employees + Template Of Questions To Ask

    • How To Background Check New Employees.

    • How To On-board New Employees.

    • How To Train New Caregivers

    • How To Manage Employees Schedules.

  • 12

    Chapter 11 - How To Close Prospects On The Phone & Get Paid

    • How To Be More Confident Before A Sales Call

    • How To Overcome Rejection After A Sales Call

    • The Perfect Closing Script.

    • 1 On 1 Sales Simulator Session